Beer label design day with Dave Shea

Dave Shea is about to flee the city for the duration of the Olympics, and had some free time on his hands. We arranged to bring him in and work with the Jan 2010 cohort on designing some custom beer labels.

Why beer labels? Well, Dave himself is well known in the international web design community, and he’s also known locally for enjoying a beer or two, especially at the Alibi Room.

Also, the new Flack Block offices that Bootup Labs has several full size old bank vaults. While thinking about what do with it, we came up with the concept of everyone pitching in to brew beer, and storing it in the vaults. Couch Beers are about to get a lot more interesting in the coming weeks!

Check back throughout the day as we start posting the beer label designs.

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And here are the final designs.

Dave started with the colour palettes of all the companies, and then figured out two complimentary palettes, so each company started out with either the red or blue base. Each company has a style of beer, the Bootup “power button” icon has been incorporated around the neck of the bottle, and the border around the label recognizes the archway of the Flack Block building that all our offices are in.

These are awesome beers, and now the next challenge will be sourcing how we brew them. I know foodtree is busy sourcing green apples already…